Client: Credit Repair Australia
The client was developing a customer centric training program which included a section on the ‘5C’s of credit’, a document with financial information, which can often be perceived as a complex topic for many.
Given that visuals help readers process the content more efficiently, and most people prefer to look at an infographic than read a lengthy text, containing the same content, we opted to come up with visual tool to help cover this ‘heavy’ topic in an enjoyable way.
For the design I strived to effectively use colour, proportion and negative space to transform information into memorable, attention-grabbing graphics.
Over time, I’ve prepared several infographics for this client, and they’ve proven to be a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics.